Dell, the IT firm, has brought in Event Marketing Solutions (EMS) for a two-week tour of schools in the Netherlands.

The interactive tour is intended to give staff and pupils a taste of Dell's ‘Connected Classroom' product range.

The roadshow will be hosted on board an exhibition trailer and will accommodate up to 15 visitors at a time.

"At a time when trade show attendance is falling, more and more clients are recognising the benefit of taking their products and services directly to their customers through a mobile solution," said EMS managing director Keith Austin.

Source:
http://www.eventmagazine.co.uk/news/features/1005580/Dell-turns-EMS-Dutch-schools-project/